Serving brand transformation.

Serving brand transformation.

Branding and Design Studio, Australia.

We were born
to serve

“Born By Subtraction has worked with SuperFeast for many years and has consistently provided timely, sophisticated designs and artwork, greatly contributing to our elevated brand position in the market. Their work is effective and diverse with great attention to detail.”

Maria Collyer, Chief Operating Officer,
SuperFeast, Mullumbimby – Australia

“Outstanding job, always delivered on time and I am super super happy with the branding of my product. I can highly recommend Born By Subtraction.”

Benjamin Popp, Founder,
Soulsome, Byron Bay – Australia


“Incredible work and a real pleasure to work with - looking forward to our next project together.

Leo Bellis-Jones, Founder
RIPL, Byron Bay – Australia


“It's always a pleasure working with Born By Subtraction, you get the best of both worlds of having on tap designers that feel like they are part of the in house team. I've never worked with someone as fast as Louise! We appreciate all the care and support we have received over the last 8 months. Thank you! x”

Mollie Gray, Marketing Manager
Loco Love, Byron Bay – Australia

“I’ve worked with Born By Subtraction over the past five years on a wide range of projects across a number of genres and they have always exceeded expectations. Not only is the final product outstanding, but their approach to design is simple, elegant and pragmatic making them a pleasure to work with”

Angus Morton, Founder,
Thereabouts, Los Angeles – USA


“I stumbled upon Lulu and Louise serendipitously and was immediately drawn towards their work aesthetics - contemporary, succinct, and clean designs, which were presented very honestly on their website. They were thorough in forming an understanding of me as an individual and a founder, as well as what I was doing and planning ahead for. More importantly, they are a genuine duo who are empathetic and understand the challenges and hecticness of growing a small business. The end result was a brand identity which was carefully curated and will undoubtedly withstand the tests of time!”

Iqbal Halim, Founder
VCRO – Australia


“A wonderfully creative duo to work with, fast and always elegant in delivery.”

Theme Rains, Founder,
Synthesis Organics, Byron Bay – Australia