Project Deliverables

– Brand Identity System
– Logo Design

We were invited to define the brand identity for Weed for Friends, a fresh and dynamic cannabis company that lives and breathes the spirit of connection, fun, and inclusivity. The goal was to create a vibrant, approachable identity that resonates with a young, adventurous audience while maintaining a sense of authenticity and quality. Our design approach blends playful, free-flowing typography with bold, structured elements, capturing the laid-back yet vibrant essence of the brand. This identity establishes Weed for Friends as a community-driven brand that’s all about sharing good vibes and making real connections.