Evergreen Views
Brand Identity System
Project Deliverables
– Brand Design
– Logo Design
– Print Design
Nestled in the tranquil Kootingal township, Evergreen Views offers a unique living experience with panoramic vistas of the Moonbi Ranges and lush, irrigated lucerne fields. We were tasked with creating a brand identity that reflects the beauty and serenity of this stunning location.
The custom logo design blends a conversational modern serif with an inset display, evoking the ‘eye view of the mountains’ that dominate the landscape. This visual concept ties seamlessly into the imagery, creating a sense of connection between the brand and its surroundings. The modular colour palette reflects the elegance of the natural environment, with earthy tones that evoke the serenity of the landscape. Fluro lime is used sparingly, acting as a purposeful accent to draw attention, highlight key actions, and guide users through interactions, much like the way light naturally frames the expansive views.