In collaboration with NGNY, we designed the brand identity for First Australians Capital, an organisation committed to supporting Indigenous entrepreneurs with essential resources like professional services, networking, and access to financial capital. Their goal is to drive a new economy led by First Australians, contributing to community growth and intergenerational wealth.

Our design solution features a custom, hand-rendered logo mark that balances natural, flowing curves with bold letterforms, symbolising both approachability and strength. The earthy colour palette, inspired by the tones of the land, midnight and sand, adds depth and connection, grounding the brand in its cultural roots while reflecting its forward-thinking vision.