We had the pleasure of creating a scrumptious new companion for the branding and packaging design suite for Soulsome, an organic and activated nuts & seeds brand. The custom logo type we developed is paired with a playful nutty accent, adding a subtle point of difference while inviting a fun and approachable tone.

The brand's visual language draws from the natural tones and textures of the ingredients, blending earthy, grounded elements with vibrant accents to create a dynamic and engaging identity. This thoughtful approach ensures that the brand feels both nurturing and bold, effortlessly adaptable across a variety of touchpoints.

As part of the design language, we also created a set of unique abstract illustrations of the product, which now form a secondary visual language throughout the brand architecture, bringing a sense of consistency and character to the overall identity.

Learn more at Soulsome.