Serving brand transformation.

Serving brand transformation.

Branding and Design Studio, Australia.

We were born
to serve

  • As empathetic partners, we fully immerse ourselves in your world, transforming each project into a shared venture. Recognizing that your challenges are ours, and your success is our paramount goal, we measure our achievements by the milestones your business reaches. Serving as an intrinsic part of your success narrative, we take pride in contributing to every chapter we help script.

  • Our mission is to transcend mere aesthetics and create lasting value. Each visual element is meticulously crafted not just to catch the eye but to endure the test of time. We believe that true design excellence goes beyond trends, striving instead to leave a lasting impact on your brand and audience. Through thoughtful and purposeful design, we aim to enhance the intrinsic value of your brand, creating a visual language that resonates with authenticity and longevity. At Born by Subtraction, our commitment is not just to design for the present, but to cultivate enduring value that stands the test of time.

  • At our core lives a profound appreciation for cultivating long-term, meaningful relationships. We thrive on collaboration with partners who resonate with our commitment to purposeful creation and innovative design, driven by solution-based thinking and a dedication to quality. Despite our digital presence, our network extends globally, fostering trusting connections with skilled co-creators and suppliers. Additionally, we welcome the opportunity to engage with your existing suppliers, demonstrating our commitment to supporting local communities. Our collaborative spirit knows no boundaries, transcending geographical distances to forge relationships grounded in trust, innovation, and shared purpose.

  • Taking a considered response is our guiding principle at Born by Subtraction. We believe in thoughtful decision-making, approaching challenges with intentional contemplation. This ethos influences every aspect of our design philosophy, ensuring each creative choice is purposeful and impactful. It’s more than just reacting; it’s about responding with insight and understanding to deliver enduring solutions.

  • At Born by Subtraction, we deeply honor our First Nations Culture. This dedication transcends design, signifying our commitment to making a positive contribution to the preservation of this rich heritage.

    In respectful collaboration with reputable First Nations brands, notably our longstanding associates at Ngakkan Nyaagu, we anchor our work in authenticity. Together, we embark on a mindful journey, leveraging modern platforms for communication while fostering continuous learning and sharing. These collaborations are grounded in respect, trust, and responsible representation. Our mindful design practices sensitively communicate the essence of First Nations Culture in a contemporary context.

    Engaging in continuous learning and sharing, both within our team and with the broader community, we aim to deepen the understanding of our First Nations Culture. Through collaborations, we promote a richer appreciation and respect for this heritage.

    In every project, we approach design with mindfulness, recognizing the responsibility that comes with conveying these narratives across contemporary channels. Our goal is to visually captivate while remaining culturally respectful, with each visual element reflecting the sacred stories, values, and traditions —a harmonious blend of tradition and innovation. Together, we create designs that not only communicate but also celebrate the profound depth and richness of our First Nations Culture, ensuring its legacy thrives in the modern world.

“Born By Subtraction has worked with SuperFeast for many years and has consistently provided timely, sophisticated designs and artwork, greatly contributing to our elevated brand position in the market. Their work is effective and diverse with great attention to detail.”

Maria Collyer, Chief Operating Officer,
SuperFeast, Mullumbimby – Australia

“Outstanding job, always delivered on time and I am super super happy with the branding of my product. I can highly recommend Born By Subtraction.”

Benjamin Popp, Founder,
Soulsome, Byron Bay – Australia


“Incredible work and a real pleasure to work with - looking forward to our next project together.

Leo Bellis-Jones, Founder
RIPL, Byron Bay – Australia


“It's always a pleasure working with Born By Subtraction, you get the best of both worlds of having on tap designers that feel like they are part of the in house team. I've never worked with someone as fast as Louise! We appreciate all the care and support we have received over the last 8 months. Thank you! x”

Mollie Gray,
Loco Love, Byron Bay – Australia

“I’ve worked with Born By Subtraction over the past five years on a wide range of projects across a number of genres and they have always exceeded expectations. Not only is the final product outstanding, but their approach to design is simple, elegant and pragmatic making them a pleasure to work with”

Angus Morton, Founder,
Thereabouts, Los Angeles – USA


“I stumbled upon Lulu and Louise serendipitously and was immediately drawn towards their work aesthetics - contemporary, succinct, and clean designs, which were presented very honestly on their website. They were thorough in forming an understanding of me as an individual and a founder, as well as what I was doing and planning ahead for. More importantly, they are a genuine duo who are empathetic and understand the challenges and hecticness of growing a small business. The end result was a brand identity which was carefully curated and will undoubtedly withstand the tests of time!”

Iqbal Halim, Founder
VCRO – Australia


“A wonderfully creative duo to work with, fast and always elegant in delivery.”

Theme Rains, Founder,
Synthesis Organics, Byron Bay – Australia